Hi — I’m Chie
an Innovation Design Researcher with over four years experience. I am based here in the charming, beautiful and bustling city of Kilkenny (the design city of Ireland).
I play key role in improving the model quality and user experiences. I am always looking for areas where I can be a student instead of being a teacher. Now, let’s collaborate and develop the products and services of tomorrow.
Success —
A five time winner of AppleCare award on innovation, teamwork and creativity.
Co-create shared strategy, vision, and cohesive roadmap for today and future products in partnership with product management and engineering peers.
Mentor others, drive alignment, set goals, and drive understanding that motivates as in growing a culture for designs that drives up revenue.
With the help of rich insights and an understanding of customers pain points, I redesigned Apple Gift Cards that is currently preventing fraudulent activities.
Collaborate closely with other researchers and content designers to create, refine, and iterate on new and existing experiences on the tools Apple Advisors uses for work.
I put customers at the centre of everything I do by focusing on just the most important things that has demonstrated experience in delivering successful, intuitive products with measurable customer and business impact.
What Inspires me?
Well, inspiration is everywhere.
That’s why, as an Experience Design Researcher, attention to every detail, with an open mind is a huge part of what I do. The key to finding new creative solutions is understanding trends in technology and society. I am passionate about creativity, foresight, research and the possibilities of data-driven experience design. I look for references that endure into the future. Like the harmony of a city skyline, or the boldness of architectural landmarks. And that’s the start of my process: looking at the world with a different perspective and translating it into my design language.
Mindset
I believe that one genius may have a brilliant idea, but ten geniuses will find a better solution and that is why, I strongly believe in the power of collaboration. Applying the concept of Scout Mindset in my design works enables me to see the world clearly. I seek to see what’s there as accurately as I can, even if it’s not pleasant. This has always led to design that goes beyond the obvious. In all my works, I am always compelled to ensure that we do not miss technological progress and innovations, this is clearly something that we can see that has led to the downfall of a lot companies because, it goes beyond one single company. I am mindful that there is change in role of China no longer being just a very welcome expert destination but, now an actually system rival for a lot of companies in the western world.
Collaboration
I agree with Steve Jobs that creativity is about connecting things. I work close to research excellence sometimes in a dedicated ecosystems that focuses on broader regional opportunities. My passion is to design solutions to products and services for today and future customers, aiming to make my designs more powerful, more successful and at the same time more sustainable. A sustainable future is one in which the digital transformation enables us to sustain and enhance the standard of living.
Innovation is at the centre of what I do, and I push my research works to guide me to an unexpected invention. My passion is to use technology to make life beautiful for customers. Therefore, I focus on core technologies that are most important by working closely with customers and partners because, we achieve the best results in an open exchange.
App Store
The App Store showcases my work on how I daily contribute to a safe and trusted place to discover and download apps. However, the App Store is more than just a storefront — it’s an innovative destination focused on bringing customers amazing experiences. A big part of my design work is to ensure that the apps we offer are held to the highest standards for privacy, security and content.
Work Experience Projects
App Gift Cards
My design work aim to protect Apple customers from Apple gift card scam. This is a huge task that involves meticulous attentions to details. Apple gift cards can be used only to purchase products and services from Apple. However, fraudsters are targeting vulnerable customers asking them to use Apple gift cards to purchase something not sold by Apple. Finding ways to stop Apple gift card scams is my daily task.
Apple TV+
My design helps to customers search for movies to rent or purchase, and going further to finding their favourite TV Shows. This involves a constant focus that must provide delightful experience to every customers that opens Apple TV app, ensuring that they enjoy navigating through the store and making their purchase successfully. In return, my design leads to compel customers to spend money.
A Smart City Challenge
How might we enable Dublin city to become a smart city in order to grow, operate, meet population demands and enhance climate resilience over the coming decade?
Client Case Studies
See how I help my clients become the next and best versions of themselves—including how I take up challenges and solve problems.
The Listening Gov
What’s behind the rise of the far right activities in Europe? In Ireland, we reflect on a growing trend as we continually see citizens pursuing for their concerns to be addressed.
Feedbacks
“Chie is a genius on how to cleverly use data technology to anticipate and create services that add value for customers then.”
Abraham, Colleague at Apple
“It is not always easy to meet people with sound mind. That is who Chie is, and that is manifested on how he is so patient and thoughtful. He is an expert in connecting things with his creative mindset.”
Nate Barns, Alpha Design Senior Specialist
"I sat down in my usual spot at Starbucks, surprisingly a simple ‘hello greeting’ connected me to Chie, the guy whom I got to learn about Scout Mindset from."
Dr Niamh Brennans, CEO Capable Inc
"As a pastor who has failed in many ways to grow his church, Chie’s design work gave us the direction we needed to continue growing my community church ."
Paul Phillips, Senior Pastor and Founder of Eyes On Eternity
More About Me
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At Apple, I help build experiences into work tools; Apple product and services, allowing millions to do what they never imagined.
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-Hooked: How to Build Habit-Forming Products by Nir Eyal
-The Scout Mindset by Julia Galef
-Knowledge and Decisions by Thomas Sowell
-Don’t Make Me Think by Steve Krug
-Sprint: How to Solve Big Problems & Test New Ideas in Just Five Days by Jake Knapp
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-Chill Lofi Mix
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Kilkenny is one of Ireland’s most cosmopolitan cities, a gem in the heart of Ireland's Ancient East. The county is home to my family and I. We spend time exploring this medieval vibrant city full of heritage and history at every turn. As we browse through the city, there are many stories we seek to uncover such as; creations from Kilkenny’s prominent local arts, craft and design scene, world-renowned festivals, award-winning eateries, relaxing and enjoying the peace and tranquility of the beautiful parks and woodlands, and many more thrilling activities.
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Setting up Sound Mind Place (business idea)
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Design, business and generating ideas.
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Jony Ive - the mastermind behind Apple’s most iconic products.